You probably haven’t met anyone who’s resolved to consume more cheese or processed meat in 2018.
But as we all know, the odds are stacked against consumers who seek to make significant changes in their diets in favor of healthy, humane, and sustainable choices.
Instead, the GFI team is working to meet people where they are by addressing the factors that actually guide food purchasing decisions.
Here are the three main barriers – and opportunities! – for creating real, mass dietary change.
Unless you’re a superhuman that grows all of your own vegetables in your biodynamic backyard garden (do you need a roommate, by the way?), you’ve probably found yourself in a situation in recent memory where your food choices have been determined by what you can quickly grab on your way to work, not by what’s optimal.
The fact is that accessibility, store design, product placement, and marketing all play a significant role in determining our food purchasing decisions, even if we start with the best of intentions.